Buyers and sellers want to feel confident and educated when making decisions about buying or selling a home. Providing information about market conditions is a good way to help your clients make smart decisions for their future, while showing them the depth of your knowledge as a real estate agent. There are many ways to do this in your weekly blog posts. Here are ten ideas to get you started.
1. Quarterly Market Reports
Buyers and sellers want the confidence that an educated decision allows, so give them facts and figures that they can compare and use to their benefit. A quarterly market report of the area in which you serve could include facts such as the median home price, how many residential homes, condos, timeshares, or commercial listings have been sold, etc. Take a look at MarketBoost which is an automated market report system that can email your list of clients monthly detailed market reports saving you valuable time and money. This is a great way to offer another level of drip marketing and keep your name in front of your clients.
2. Neighborhood Market Reports
Similar to a neighborhood profile, neighborhood market reports will give clients access to the “inside information” that they crave. The report should be published annually or semi-annually and include homes sold, price listed, price sold, days on the market, and the median home price for that quarter. This is also an opportunity to offer personal insight on a particular area, such as an area that is so desirable that it rarely has a listing come on the market. As mentioned MarketBoost you can set up individual market reports for your different neighborhoods which really dials the information in for visitors seeking information on one specific area – view example MarketBoost neighborhood report.
Example MarketBoost Automated Neighborhood Market Report
3. Outside Market News
Clients are also concerned with what is happening in the real estate industry as a whole. Blog posts of this nature can be your own professional opinion or that of other experts in the field by summarizing articles from newspapers or real estate resources, such as InmanNews. Be sure to link your post to the article being used. This is a great weekly post if you stay connected to the most current market news. A quick search on the Internet will link you to vast amounts of information on the subject.
4. Personal Opinion or Observations
Offering your personal opinion is a good way to gain client confidence and demonstrate the depth of your knowledge and experience. Share how you felt the market was doing during each quarter, reasons for what is happening, what changes you have seen, and any outside influences that you noticed (i.e., weather conditions that kept buyers at bay).
5. Ask An Agent
Clients will appreciate being able to go to one blog to get the opinions of multiple real estate agents on the same topic. You could conduct an interview session with three well-known and respected agents who answer the same ten questions. Even if they all agree on the answers, it will just confirm what is going on.
6. Compare Home Market Values
This is a great opportunity to educate buyers and sellers. Review two or three homes in the same neighborhood and discuss what makes one home a better buy and why. Buyers will appreciate seeing what is out there in a similar price range, while sellers will be able to see how comparable homes are priced, staged, and faring in the market. It also offers a professionals insight as to what key factors makes one home more valued over another.
7. Discuss the Foreclosure Market
The foreclosure market is viewed as a great opportunity to snatch up a good deal. Discuss how big of an impact it has had on your area. If the impact is large stress the great foreclosure opportunities. If the impact is low, emphasize that the area is stable and holding its own with little effect on home prices. Offer a link to search foreclosure listings in your area for a quick reference and get visitors looking.
8. Discuss the Short Sale Market
This is another viable topic that clients are very interested in. You can educate clients on the difference between short sales and foreclosures, and what to except with short sales. You can also compare the number of short sales in your area verses foreclosures. Be sure to offer a link to search short sale listings in your area for a quick reference.
9. Government Influences
If you aren’t afraid to get a little political, this is an opportunity to explain the role government has played in the real estate market by setting interest rates and/or bailing out the banks. Make sure to back up your information by linking to valid online resources, such as news articles, that go into more detail.
10. Good Market Conditions
Real estate agents are more than familiar with the question, “When is a good time to buy?” So, give clients what they want and offer your opinions. Make a list of factors that you feel make a good time to buy or list a home. Provide your observations about trends in the industry that affect when people tend to buy or the best time to list a home.
Market conditions change often, so this is a great way to generate weekly, monthly or quarterly posts that will keep your blog up-to-date on the most recent trends. This is also your chance to include SEO key words and phrases to keep your site moving up in the search engines. Consider MarketBoost and the majority of the work is done for you. Happy Writing!
Other Related Real Estate Blog Ideas:
For other great real estate blogging ideas visit
Real Estate Blog Ideas – Think Outside the Box
Real Estate Blog Ideas – Think Listings
Real Estate Blog Ideas – Think Local
Real Estate Blog Ideas – Think Buyers
Real Estate Blog Ideas – Think Sellers
