I’m Esther Moineau, co-owner of IDXCentral.com (Moineau Design LLC), a boutique web design company that helps real estate agents, teams, and brokers build a strong online presence. Design has always been at the heart of my work. For more than 31 years, our company has specialized in real estate website design and development, as well as the integration of IDX/MLS search solutions.
I’ve always been happiest when I’m tapping into my creative side. That led me to a BA in Visual Communications from Chico State University, a foundation I still use every day. I began my career working at several advertising agencies in the Reno-Tahoe area, earning several Addy Awards, and at 25 I started my own design company.
Today I wear many hats, from marketing and sales to creative direction on company and client projects. My most important job is ensuring projects meet our professional design standards.
In the late 90’s our company was the first to bring website design and IDX (MLS search) to real estate professionals in the Lake Tahoe area, Northern Nevada, and much of Northern California. That pioneering niche became the driving force behind our success, and it earned us Affiliate of the Year from the Tahoe Sierra Board of Realtors. Those were exciting days, when a Realtor website was a true game changer for the industry, and in many ways, it is once again.
What I’m proudest of is building this business side by side with my husband, Mark, for more than three decades, and watching it grow year after year as we help our clients succeed online. I’m continually impressed by our small team’s dedication and their willingness to go above and beyond for our clients. It’s also truly rewarding to see many client partnerships that have stood the test of time — some lasting 15, even 20 years or more.
Outside of work, you’ll find me outdoors as much as possible, hiking, boating, snowboarding, and playing Pickleball. I volunteer on a local committee that raises money for area charities through an annual Pickleball tournament. I also enjoy photography and am learning the art of watercolor. Most of all, I treasure time with my husband, our daughter, and our family and close friends.
Areas of Focus
- Real estate website design
- WordPress IDX website layout
- User experience and visual design
- Brand presentation for real estate agents and brokers
- Creative direction for IDXCentral client projects
Articles by Esther Moineau
