Design has always been at the heart of what I do. When Mark and I first started creating websites in Lake Tahoe back in the ’90s, I was drawn to how design could tell a story — not just make something look good, but help people connect with a brand or business in a meaningful way. That approach shaped the foundation of IDXCentral and still guides how we create websites for real estate professionals today.
I oversee the creative direction for every project, from the visual design and layout to the overall user experience. Our small, dedicated team brings each site to life on the framework Mark and I developed together, ensuring that every project feels personal, polished, and built to perform for years to come.
While our business began in Tahoe, we now call Chico home — though we still spend plenty of time in the mountains hiking, snowboarding, and enjoying time with family (and our golden retriever). What keeps me inspired after all these years is seeing how a thoughtfully designed website can elevate a client’s brand and make their work easier. That’s what continues to drive our team every day.
Areas of Focus
- Real estate website design
- WordPress IDX website layout
- User experience and visual design
- Brand presentation for real estate agents and brokers
- Creative direction for IDXCentral client projects
Articles by Esther Moineau
