Optimize your Facebook interactions with Facebook’s new Graph Search. It is so important to interact daily on Facebook because it is an easy place to build relationships with potential clients and keep in contact with past clients. Launched on January 15, 2013, Facebook’s Graph Search is a new social search feature that makes it possible to perform specified searches based on what your friends are posting, including their likes, shares, and comments.
Here are a few of the benefits of Facebook’s Graph Search that can apply to your real estate business and building relationships:
- Build Relationships – Graph Search allows you to authentically connect with people you want to build relationships with (i.e., people living in a specific community or town).
- Search by City – It allows you to conduct searches of your Facebook associates by city, community, company, office, etc., so that you to connect with potential clients in your Real Estate area.
- Create Custom Lists – You can create lists for specific groups within a city, community, company, office, etc. to be used for marketing and staying in touch.
- Interact Daily with Potential Clients – Within your generated lists, you can view posts, comment, Like and interact with that specific group.
- Make Friends – Find people who share your interests and open up opportunities for collaboration, common ground, and good conversation.
- Discover Local Favorites – Search by restaurants, music, entertainment, etc., and see what local favorites your friends are posting about. Use this information to offer prizes for contests, information to home buyers, and more.
Check out this informative video that highlights the great potential that Facebook’s Graph Search has for Real Estate Agents. It was created by Katie Vance, a featured contributor of InmanNext, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Also you can view Facebook’s videos demonstrating useful ways of using Facebook’s Graph Search and the reasons behind the update.
Facebook’s Graph Search is still in private beta and with limited availability, but you can try it out and join the waiting list here. For other marketing tips, blog ideas, and social media tips please visit our real estate marketing tips section of our blog.
