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Why
Every Style of Brokerage Needs an IDX Web Site - Realty
Times
"A
home search engine, at its most basic, provides the consumer
a way to search for a home with criteria that they specify.
It helps them make initial decisions about size, price and
location. On a deeper level, it allows the consumer to maintain
their anonymity until they are ready to be approached by
sales people." - - - "...it is in your best business
interest to be offering IDX home search engines on your
company site, and all agent websites within your brokerage.
"
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Broker
Reciprocity: MLS Data for Everyone - Realtor® Association
Executive
"Mega-broker
members of the Regional MLS of Minnesota have enjoyed fourfold
increases in traffic to their sites since Broker Reciprocity,
notes Larson. "But a couple of one-man operations have told
me that their buyer customers are logging into their sites
every night to browse for new listings," he says. "These brokers
are probably enjoying 10 to 20 times the traffic they would
normally have seen.""
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The
Dawning of the Age of IDX - National Association of Realtors®
"...access
to MLS data keeps the consumers' "eyes" on the site, rather
than leaving it to get listing information. That can only
reinforce the personal branding so important in garnishing
new client leads."
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Ten
Ways To Build A Successful IDX Home Search - Realty Times
"Forcing
the Internet homebuyer to provide personal information before
they can search on your site is a mistake." - - - "After
all, someone who has searched your site and found something
they like, then requested more information on it is a more
qualified lead and more likely to do business with you in
the end."
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The
Sorry State of Internet Listings - Realty
Times
"Two-thirds of homebuyers in the first half of 2003 used the Internet to search for a home while only 49 percent of buyers reported using newspapers. What does that mean to Realtors and their marketing strategies?
It means it is time to take Internet marketing of listings more seriously."
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